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About Geofence Marketing
Geofencing is a technology that uses GPS and Wi-Fi signals to create virtual boundaries or geofences around a physical location, such as a store or a specific area. Geofencing allows businesses or individuals to send targeted messages, alerts, or notifications to mobile devices when the device enters or exits a particular area.
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Geofencing works by using the GPS or other location-based services on a mobile device to track its location and trigger a specific action when it enters or exits a designated geographic boundary. The location data is typically gathered through a mobile app that has permission to access the device's location services. Once the device enters or exits the geofenced area, the app can send a notification, display a message, or perform some other action.
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Geofencing can be used for a variety of purposes, such as sending location-based offers and promotions, tracking the location of vehicles or employees, or providing location-based services like directions or information about nearby attractions. It is a powerful tool for businesses and organizations that want to engage with their customers in a more targeted and personalized way, and it is becoming increasingly popular in multiple industries